Search Results - isPartOf:"Qualitative Market Research"

Founders and their brands : how founder identity matters in small firm branding

Astner, Hanna; Gaddefors, Johan - In: Qualitative market research : an international journal 28 (2025) 1, pp. 101-121

Persistent link: https://www.econbiz.de/10015324701

A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing : a TOE framework perspective

Nazir, Muhammad Arsalan; Rizwan, Hadia; Zhu, Xiaoxian - In: Qualitative market research : an international journal 28 (2025) 1, pp. 178-204

Persistent link: https://www.econbiz.de/10015324706

Who creates luxury? : unveiling the essence of luxury creation through three perspectives : a scoping review

Gummerus, Johanna; Koskull, Catharina von; … - In: Qualitative market research : an international journal 27 (2024) 2, pp. 180-211

Persistent link: https://www.econbiz.de/10015324640

Activity focus groups : a discursive, practical and social method for studying consumption practices

Weckroth, Katri; Närvänen, Elina - In: Qualitative market research : an international journal 27 (2024) 2, pp. 212-230

Persistent link: https://www.econbiz.de/10015324641

Transforming practices of co-creating values in a contemporary art exhibition

Kłeczek, Ryszard; Hajdas, Monika - In: Qualitative market research : an international journal 27 (2024) 2, pp. 254-279

Persistent link: https://www.econbiz.de/10015324643

Semantic network analysis in consumer and marketing research : application areas in phygital contexts

Schöps, Jonathan David; Jaufenthaler, Philipp - In: Qualitative market research : an international journal 27 (2024) 3, pp. 495-514

Persistent link: https://www.econbiz.de/10015324664

Transforming practices of co-creating values in a contemporary art exhibition

Kłeczek, Ryszard; Hajdas, Monika - In: Qualitative Market Research: An International Journal 27 (2024) 2, pp. 254-279

Purpose This study aims to investigate how art events can enrich novice visitors by transforming their practices. Design/methodology/approach This research uses an interpretive case study of the art exhibition “1/1/1/1/1” in the Oppenheim gallery in Wroclaw. It draws on multiple sources of...

Persistent link: https://www.econbiz.de/10015355069

Semantic network analysis in consumer and marketing research: application areas in phygital contexts

Schöps, Jonathan David; Jaufenthaler, Philipp - In: Qualitative Market Research: An International Journal 27 (2024) 3, pp. 495-514

Purpose Large-scale text-based data increasingly poses methodological challenges due to its size, scope and nature, requiring sophisticated methods for managing, visualizing, analyzing and interpreting such data. This paper aims to propose semantic network analysis (SemNA) as one possible...

Persistent link: https://www.econbiz.de/10015355078

Special issue: the future of interpretivist research methodology is phygital : towards smart data to address marketplace and consumer paradoxes in hybrid (physical & digital) settings

Batat, Wided (ed.) - 2024

Persistent link: https://www.econbiz.de/10015324708

Special issue: paving the way for the SDGs implementations : new consumption and marketing models in post-pandemic context

Kooli, Kaouther (ed.); Skandrani, Hamida (ed.); … - 2024

Persistent link: https://www.econbiz.de/10015324711