Purpose – The purpose of this paper is to describe the rationale and use of subjective personal introspection (SPI) as a methodological approach. Design/methodology/approach – SPI was utilised to develop a “narrative” of the author's own “action‐oriented” research experience within...

Purpose – The purpose of this paper is to shed light on how actors within, on the surface, similar organizations cope and work with imposed institutional changes. Design methodology/approach – This research is based on an ethnographic field study addressing why, despite being exposed to the...

Purpose – The purpose of this paper is to investigate if a rational perspective can be used to interpret cooperation problems in a health care organisation. This perspective is proposed as a complementary perspective to the cultural perspective that dominates as an explanation of cooperation...

Purpose – The purpose of this paper is to explore the role that gender plays in choice of research methods. Design/methodology/approach – The publication patterns of men and women in four prominent management journals over two decades were analyzed in three North American journals –...

Purpose – The purpose of this paper is to explore the methodological practice of shadowing and its implications for ethnographic fieldwork. Furthermore, the paper challenges the label of “shadowing” and suggests a new label of “spect‐acting.” Design/methodology/approach – This...

Purpose – The purpose of this paper is to explore a number of tensions arising in the presentation of autoethnographical research. Design/methodology/approach – The paper provides a reflexive autoethnographical account of undertaking and publically presenting autoethnographical research....

Purpose – The purpose of this paper is to provide guidelines for reflexive ethnographic writing that transports the researcher's claims of having conducted participatory reflexive research to her audience. Design/methodology/approach – Auto‐ethnographic vignettes from the author's own...