Cachia, Moira; Millward, Lynne - In: Qualitative Research in Organizations and Management: … 6 (2011) 3, pp. 265-277
Purpose – The telephone has been widely used to conduct quantitative research in diverse fields of study, generally using survey methodology. However, comparatively very few qualitative studies opt for this means of data collection. The purpose of this paper is to argue in favour of a medium...