Purpose – The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play‐enhanced focus group method – in which participants are presented with the challenge of dealing with a specific task while playing a familiar but nevertheless fictive...

Purpose – This paper aims to draw attention to a unique paradox concerning doing an autoethnography as a PhD. On the one hand, a student may feel a pull towards revealing a vulnerable, intimate, autoethnographic self, yet on the other hand she may be pushed away from this because the oral/...

Purpose – The purpose of this paper is to examine whether the emotional experiences from qualitative research can enrich organization and management studies. Design/methodology/approach – The paper's approach includes a review of the literature in sociology, anthropology, psychology, and...

Purpose – The purpose of this paper is to describe the use of Simone de Beauvoir's feminist existentialist philosophy in an empirical research study concerned with the career choices of women professional accountants. Design/methodology/approach – A theoretical framework, based on de...

Purpose – The purpose of this paper is to offer a reflexive account of the co‐production of a qualitative research project with the aim of illuminating the relationships between research participants. Design/methodology/approach – The paper draws upon personal experience of designing and...

Purpose – The purpose of this paper is to explore the long‐term effects of qualitative interviews on respondents. The paper offers a reflexive account of the author's research practices with regard to “safeguarding” research participants and researcher accountability....

Purpose – The purpose of this paper is to provide instructional guidance on how to increase validity and reduce subjectivity in qualitative studies, such as grounded theory. The paper also demonstrates how different techniques can help management research by including informants/managers in a...