Purpose – The paper invites us to reconsider the processes at work in the conduct of qualitative interviews, especially in the context of management studies; it emphasises, in particular, the paradoxes that arise from the inescapable interdependency between interviewer and interviewee....

Purpose – To provide examples of qualitative research based on feminist epistemological assumptions. Such research re‐invents rather than recycles management theory, producing alternative understandings which speak to the demands of managing post‐corporate workplaces characterised by...

Purpose – This article presents pictorial representation as an innovative and challenging technique for exploring how new and experienced researchers see research and researchers. Pictorial representation provides a means of exploring the various factors that may influence, limit or inhibit...

Purpose – The dominant strategy discourse projects strategy as rational and calculable. However, leading academics conclude that strategy is “elusive” and “complex”. The purpose of this paper is to unravel strategy's elusiveness and unpack its complexity through empirical hermeneutic...

Purpose – The purpose of this paper is to explore some of the problems of teaching qualitative research methods to large culturally‐mixed groups of postgraduate business school students. Design/methodology/approach – After a consideration of some current relevant pedagogical issues the...

Purpose – The purpose of this paper is to outline a distinctive kind of qualitative inquiry, strongly influenced by Wittgenstein's very practical philosophical investigations. Design/methodology/approach – The paper describes how there is a very clear, but not yet fully recognized,...

Purpose – The purpose of this paper is to explore the effects of undertaking research on both participants and researcher. Design/methodology/approach – Taking an auto/ethnographic approach, the paper provides a reflexive account of the impact of research on identity construction, especially...