EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: isPartOf:"Qualitative market research an international journal"
Narrow search

Narrow search

Year of publication
Subject
All
Consumer behaviour 278 Konsumentenverhalten 188 Market research 134 Marktforschung 86 Brand management 83 Qualitative research 79 Markenführung 75 Qualitative Methode 59 Qualitative method 59 Brand image 56 Marketing 55 Markenimage 45 Relationship marketing 45 Brand 42 Internet 42 Social Web 42 Social web 42 Markenartikel 40 United Kingdom 36 Qualitative techniques 31 Scientific method 31 Wissenschaftliche Methode 31 Consumer research 30 Marketing management 29 Marketing research 29 Research methods 29 Advertising 28 Brands 28 Research 28 Social media 28 Befragung 26 Beziehungsmarketing 26 Interview 26 Internet marketing 24 Marketingmanagement 24 Online-Marketing 23 Australia 22 Women 22 China 20 Ethnography 20
more ... less ...
Online availability
All
Undetermined 983 Free 16 CC license 5
Type of publication
All
Article 1,426 Book / Working Paper 29
Type of publication (narrower categories)
All
Article in journal 393 Aufsatz in Zeitschrift 393 research-article 365 non-article 122 conceptual-paper 41 review-article 30 review 29 case-report 26 back-matter 22 viewpoint 16 Collection of articles of several authors 13 Sammelwerk 13 technical-paper 12 Aufsatzsammlung 5 Case study 1 Fallstudie 1
more ... less ...
Language
All
English 1,373 Undetermined 82
Author
All
Tiu Wright, Len 39 Foroudi, Pantea 26 Henry, Paul 23 Gupta, Suraksha 16 Nancarrow, Clive 16 Keegan, Sheila 15 Dennis, Charles 13 Hackley, Chris 12 Melewar, T.C. 12 Vallaster, Christine 12 Harris, Lisa 11 Lindgreen, Adam 11 Prince, Melvin 11 Shankar, Avi 11 Dholakia, Nikhilesh 10 Eckhardt, Giana M. 10 Lindridge, Andrew 10 Melewar, T. C. 10 Broderick, Amanda J. 9 Crick, Dave 9 Frazer, Lorelle 9 Grace, Debra 9 Hingley, Martin 9 Ozuem, Wilson 9 Rettie, Ruth 9 Szmigin, Isabelle 9 Chan, Kara 8 Croft, Robin 8 Luomala, Harri T. 8 Nguyen, Bang 8 Palazzo, Maria 8 Pettigrew, Simone 8 Rod, Michel 8 Skandrani, Hamida 8 Weaven, Scott 8 Abbott, Julie 7 Abimbola, Temi 7 Belk, Russell W. 7 Caldwell, Marylouise 7 Cherrier, Hélène 7
more ... less ...
Published in...
All
Qualitative Market Research: An International Journal 816 Qualitative market research : an international journal 631 Qualitative Market Research 3 Qualitative market research: an international journal 2 Qualitative Market Research, an International Journal 1 Qualitative Market Research, an international journal 1 Qualitative Market Research: An International Journal. No. 4 1 Qualitative Market Research: An International Journal: Volume 17, Issue 2 1 Qualitative Market Research: an International Journal 1 Qualitative Market Research: an International Journal Ser. 1 Qualitative Marketing Research 1 Qualitative market research an international journal 1 Volume 9, Issue 2 1
more ... less ...
Source
All
Other ZBW resources 816 ECONIS (ZBW) 406 OLC EcoSci 231 USB Cologne (EcoSocSci) 2
Showing 1 - 10 of 1,455
Cover Image
Founders and their brands : how founder identity matters in small firm branding
Astner, Hanna; Gaddefors, Johan - In: Qualitative market research : an international journal 28 (2025) 1, pp. 101-121
Persistent link: https://www.econbiz.de/10015324701
Saved in:
Cover Image
A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing : a TOE framework perspective
Nazir, Muhammad Arsalan; Rizwan, Hadia; Zhu, Xiaoxian - In: Qualitative market research : an international journal 28 (2025) 1, pp. 178-204
Persistent link: https://www.econbiz.de/10015324706
Saved in:
Cover Image
Who creates luxury? : unveiling the essence of luxury creation through three perspectives : a scoping review
Gummerus, Johanna; Koskull, Catharina von; … - In: Qualitative market research : an international journal 27 (2024) 2, pp. 180-211
Persistent link: https://www.econbiz.de/10015324640
Saved in:
Cover Image
Activity focus groups : a discursive, practical and social method for studying consumption practices
Weckroth, Katri; Närvänen, Elina - In: Qualitative market research : an international journal 27 (2024) 2, pp. 212-230
Persistent link: https://www.econbiz.de/10015324641
Saved in:
Cover Image
Transforming practices of co-creating values in a contemporary art exhibition
Kłeczek, Ryszard; Hajdas, Monika - In: Qualitative market research : an international journal 27 (2024) 2, pp. 254-279
Persistent link: https://www.econbiz.de/10015324643
Saved in:
Cover Image
Semantic network analysis in consumer and marketing research : application areas in phygital contexts
Schöps, Jonathan David; Jaufenthaler, Philipp - In: Qualitative market research : an international journal 27 (2024) 3, pp. 495-514
Persistent link: https://www.econbiz.de/10015324664
Saved in:
Cover Image
Transforming practices of co-creating values in a contemporary art exhibition
Kłeczek, Ryszard; Hajdas, Monika - In: Qualitative Market Research: An International Journal 27 (2024) 2, pp. 254-279
Purpose This study aims to investigate how art events can enrich novice visitors by transforming their practices. Design/methodology/approach This research uses an interpretive case study of the art exhibition “1/1/1/1/1” in the Oppenheim gallery in Wroclaw. It draws on multiple sources of...
Persistent link: https://www.econbiz.de/10015355069
Saved in:
Cover Image
Semantic network analysis in consumer and marketing research: application areas in phygital contexts
Schöps, Jonathan David; Jaufenthaler, Philipp - In: Qualitative Market Research: An International Journal 27 (2024) 3, pp. 495-514
Purpose Large-scale text-based data increasingly poses methodological challenges due to its size, scope and nature, requiring sophisticated methods for managing, visualizing, analyzing and interpreting such data. This paper aims to propose semantic network analysis (SemNA) as one possible...
Persistent link: https://www.econbiz.de/10015355078
Saved in:
Cover Image
Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review
Gummerus, Johanna; von Koskull, Catharina; … - In: Qualitative Market Research: An International Journal 27 (2023) 2, pp. 180-211
Purpose Past research on luxury is fragmented resulting in challenges to define what the construct of luxury means. Based on a need for conceptual clarity, this study aims to map how research conceptualises luxury and its creation. Design/methodology/approach This study presents a scoping review...
Persistent link: https://www.econbiz.de/10015355057
Saved in:
Cover Image
Activity focus groups – a discursive, practical and social method for studying consumption practices
Weckroth, Katri; Närvänen, Elina - In: Qualitative Market Research: An International Journal 27 (2023) 2, pp. 212-230
Purpose The purpose of this paper is to present a novel qualitative activity focus group (AFG) method for studying consumption practices. This participatory method, which is inspired by practice-theoretical thinking, combines focus group discussions with activities that represent the practices...
Persistent link: https://www.econbiz.de/10015355097
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...