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Search: isPartOf:"Qualitative methods"
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Qualitative Methode
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3
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Applying qualitative methods to marketing management research
16
Introducing Qualitative Methods series
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Introducing qualitative methods
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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isPartOf:"quantitative methods"
(986 results)
1
Researching the visual
Emmison, Michael
;
Mayall, Margery
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009694178
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2
The practical value of adequate marketing management theory
Gummesson, Evert
- In:
Applying qualitative methods to marketing management …
,
(pp. 3-31)
.
2004
Persistent link: https://www.econbiz.de/10001921653
Saved in:
3
Video in qualitative research : analysing social interaction in everyday life
Heath, Christian
;
Hindmarsh, Jon
;
Luff, Paul
-
2010
Persistent link: https://www.econbiz.de/10004952264
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4
Qualitative software meets qualitative marketing? Are these tools the right tools?
Richards, Lyn
- In:
Applying qualitative methods to marketing management …
,
(pp. 32-45)
.
2004
Persistent link: https://www.econbiz.de/10001921654
Saved in:
5
Realism also rules ok: scientific paradigms and case research in marketing
Perry, Chad
- In:
Applying qualitative methods to marketing management …
,
(pp. 45-57)
.
2004
Persistent link: https://www.econbiz.de/10001921655
Saved in:
6
Methods of critical discourse analysis
Wodak, Ruth
(
contributor
)
-
2009
-
2. ed., repr.
Persistent link: https://www.econbiz.de/10009669026
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7
Doing ethnography
Gobo, Giampietro
-
2008
Persistent link: https://www.econbiz.de/10004909285
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8
Presenting the results of qualitative research to public research administration bodies
Kurz, Andrea
;
Aigner, Walter
;
Meinhard, Dieter
- In:
Applying qualitative methods to marketing management …
,
(pp. 61-75)
.
2004
Persistent link: https://www.econbiz.de/10001921656
Saved in:
9
Exploring buying decisions in hypermarkets by means of thinking aloud protocols
Spranz, Astrid
- In:
Applying qualitative methods to marketing management …
,
(pp. 76-86)
.
2004
Persistent link: https://www.econbiz.de/10001921657
Saved in:
10
Using diaries for social research
Alaszewski, Andy
-
2006
Persistent link: https://www.econbiz.de/10004860644
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