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Year of publication
Subject
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Consumer behaviour 77 Konsumentenverhalten 77 Theory 57 Theorie 56 Game theory 38 Pricing strategy 37 Preismanagement 35 Advertising 31 Spieltheorie 28 Competition 26 Price discrimination 25 USA 25 United States 25 Werbung 25 Bayesian inference 24 Advertising effects 23 Discrete choice 23 Werbewirkung 23 Bayes-Statistik 21 Diskrete Entscheidung 19 Preisdifferenzierung 17 Price competition 17 Wettbewerb 17 Einzelhandel 16 Retail trade 16 Preiswettbewerb 15 Pricing 14 Internet marketing 13 Modellierung 13 Sales promotion 13 Scientific modelling 13 Verkaufsförderung 13 Estimation theory 12 Markov chain 12 Markov-Kette 12 Online-Marketing 12 Product quality 12 Produktqualität 12 Schätztheorie 12 Search theory 12
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Online availability
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Undetermined 264 Free 23
Type of publication
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Article 442 Book / Working Paper 6
Type of publication (narrower categories)
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Article in journal 220 Aufsatz in Zeitschrift 220 Article 3 Case study 1 Collection of articles of several authors 1 Fallstudie 1 Sammelwerk 1
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Language
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English 231 Undetermined 217
Author
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Misra, Sanjog 17 Allenby, Greg 9 Nair, Harikesh 9 Chintagunta, Pradeep 8 Chintagunta, Pradeep K. 8 Dubé, Jean-Pierre 8 Erdem, Tülin 8 Ishihara, Masakazu 8 Narayanan, Sridhar 8 Jing, Bing 7 Manchanda, Puneet 7 Zhu, Ting 7 Allenby, Greg M. 6 Doraszelski, Ulrich 6 Gilula, Zvi 6 Sarvary, Miklos 6 Singh, Vishal 6 Sudhir, K. 6 Ansari, Asim 5 Chen, Yuxin 5 Ching, Andrew 5 Imai, Susumu 5 Iyer, Ganesh 5 Koenigsberg, Oded 5 Otter, Thomas 5 Seiler, Stephan 5 Staelin, Richard 5 Tucker, Catherine 5 Zettelmeyer, Florian 5 Balachander, Subramanian 4 Bradlow, Eric 4 Dhar, Sanjay 4 Draganska, Michaela 4 Ghosh, Bikram 4 Hitsch, Güenter J. 4 Jain, Neelam 4 Liu, Yunchuan 4 Nalca, Arcan 4 Narasimhan, Chakravarthi 4 Rust, John 4
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Published in...
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Quantitative marketing and economics : QME 264 Quantitative Marketing and Economics 181 Quantitative Marketing and Economics 15(4) 1 Quantitative Marketing and Economics 16 (1), 79-109 1 Quantitative Marketing and Economics, Forthcoming 1
Source
All
ECONIS (ZBW) 228 RePEc 176 OLC EcoSci 41 EconStor 3
Showing 1 - 10 of 448
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Discrete choice in marketing through the lens of rational inattention
Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 45-104
Persistent link: https://www.econbiz.de/10015332976
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The sequential search model : a framework for empirical research
Ursu, Raluca; Seiler, Stephan; Honka, Elisabeth - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 165-213
Persistent link: https://www.econbiz.de/10015333056
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Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing
Ribers, Michael Allan; Ullrich, Hannes - In: Quantitative Marketing and Economics 22 (2024) 4, pp. 445-483
Artificial Intelligence has the potential to improve human decisions in complex environments, but its effectiveness can remain limited if humans hold context-specific private information. Using the empirical example of antibiotic prescribing for urinary tract infections, we show that full...
Persistent link: https://www.econbiz.de/10015373233
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Transitory shocks, limited attention, and a firm’s decision to exit
Goldfarb, Avi; Xiao, Mo - In: Quantitative marketing and economics : QME 22 (2024) 3, pp. 223-255
Persistent link: https://www.econbiz.de/10015127378
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Watching intensity and media franchise engagement
Ameri, Mina; Honka, Elisabeth; Xie, Ying - In: Quantitative marketing and economics : QME 22 (2024) 3, pp. 291-356
Persistent link: https://www.econbiz.de/10015127384
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Complementarities between algorithmic and human decision-making : the case of antibiotic prescribing
Ribers, Michael; Ullrich, Hannes - In: Quantitative marketing and economics : QME 22 (2024) 4, pp. 445-483
Persistent link: https://www.econbiz.de/10015127387
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The pricing strategies of online grocery retailers
Aparicio, Diego; Metzman, Zachary; Rigobón, Roberto - In: Quantitative marketing and economics : QME 22 (2024) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10014515854
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Price commitment and the strategic launch of a fighter brand
Jost, Peter-J. - In: Quantitative Marketing and Economics 21 (2023) 3, pp. 381-435
We consider a vertically differentiated market where an incumbent strategically wants to launch a fighter brand to thwart a new entrant. Without a credibly commitment this launch is ineffective because the incumbent always has an incentive to price the fighter brand ex-post out of the market....
Persistent link: https://www.econbiz.de/10015165951
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Is first- or third-party audience data more effective for reaching the "right" customers? : the case of IT decision-makers
Neumann, Nico; Tucker, Catherine; Subramanyam, Kumar; … - In: Quantitative marketing and economics : QME 21 (2023) 4, pp. 519-571
Persistent link: https://www.econbiz.de/10014458489
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Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
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