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B-to-B-Marketing 1 Business-to-business marketing 1 E-commerce 1 Electronic Commerce 1 Electronic data interchange 1 Elektronischer Datenaustausch 1 Lieferantenmanagement 1 Supplier relationship management 1 Theorie 1 Theory 1
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Botta, Marco 1
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Shall We Share? The Principle of FRAND in B2B Data Sharing
Botta, Marco - 2023
Data is often defined as the ‘oil’ of the 21st-century economy: companies that successfully collect and process a large amount of data can provide more personalized services to their customers, develop new products, and reduce their production costs, thus becoming more competitive....
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