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Shopper Marketing
Shankar, Venkatesh
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2011
Persistent link: https://www.econbiz.de/10009617853
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Social networks and marketing
Van Den Bulte, Christophe
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Wuyts, Stefan
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2007
Persistent link: https://www.econbiz.de/10009668578
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Pricing
Winer, Russell S.
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2005
Persistent link: https://www.econbiz.de/10004873097
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Sales promotion
Neslin, Scott A.
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2002
Persistent link: https://www.econbiz.de/10001791347
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Branding and brand equity
Keller, Kevin Lane
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2002
Persistent link: https://www.econbiz.de/10004779681
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