Facing a product penetration rate of below 10% for grapefruit juice (GJ), the Florida Department of Citrus (FDOC) has contracted Catalina Marketing for a GJ coupon program for the time period from mid November 2006 through June 2007. The purpose of this study is to estimate the impact of the...

This report provides fresh grapefruit import data regarding European Union 15 (EU-15) and an in-depth look into the share changes for fresh grapefruit imports by country of origin during the period from 1989 through 2006. The Rotterdam demand system was used to study the relationship among the...

The benefits of OJ advertising result from 1) increased gallon sales and 2) higher prices. Advertising was estimated to increase the delivered-in price by $.083 per single strength equivalent (SSE) gallon in 2006-07. The with-advertising and without-advertising delivered-in prices were estimated...

The Florida processed orange industry has become more concentrated in the last two decades raising questions on competitive behavior, particularly with respect to the purchase by processors of fruit from Florida orange growers. The purpose of this paper is to examine the changes in market...

The NHANES 2003-04 data show that OJ and GJ users drank less than an 8-ounce serving per day in the two-day recalls and about 30% of the Americans drank OJ in the two-day recalls – ranked sixth. The NHANES 2003-04 data also show that less than 1% of the Americans drank GJ in the two-day...