Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Research Program working paper / Marketing Science Institute"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Konsumentenverhalten
1
Preis
1
Price
1
Product quality
1
Produktqualität
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Graue Literatur
1
Non-commercial literature
1
Language
All
English
6
Author
All
Bucklin, Louis Pierre
1
DiBenedetto, C. Anthony
1
Glazer, Rashi
1
Hardy, Kenneth G.
1
Magrath, Allan J.
1
Park, Choong Whan
1
Smith, Daniel C.
1
Zeithaml, Valarie A.
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute
6
Research Program working paper / Marketing Science Institute
1
Source
All
USB Cologne (EcoSocSci)
5
ECONIS (ZBW)
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The gray market threat to international marketing strategies
Bucklin, Louis Pierre
-
1990
Persistent link: https://www.econbiz.de/10004151895
Saved in:
2
Marketing and the changing information environment : implications for strategy, structure, and the marketing mix
Glazer, Rashi
-
1989
Persistent link: https://www.econbiz.de/10004797964
Saved in:
3
A strategic framework for diagnosing manufacturer-reseller conflict
Magrath, Allan J.
;
Hardy, Kenneth G.
-
1988
Persistent link: https://www.econbiz.de/10004628432
Saved in:
4
Defining and relating price, perceived quality, and perceived value
Zeithaml, Valarie A.
-
1987
Persistent link: https://www.econbiz.de/10000774050
Saved in:
5
Game theory in marketing management : issues and applications
DiBenedetto, C. Anthony
-
1986
Persistent link: https://www.econbiz.de/10004197346
Saved in:
6
Competitors as sources of innovative marketing strategies
Park, Choong Whan
;
Smith, Daniel C.
-
1986
Persistent link: https://www.econbiz.de/10004180411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
