Purpose - This study explores the factors of telecom branding in Pakistan. Design/methodology/approach - Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings - Exploratory factor analyses and cross...

This paper builds on Barreca et al.’s (2013) finding that over the course of the 20th century the proliferation of residential air conditioning led to a remarkable decline in mortality due to extreme temperature days in the United States. Using panel data on monthly mortality rates of...