Research on value creation in knowledge-intensive business services (KIBS) has grown in recent years. The problem-solving nature of KIBS often results in a situation where a service is delivered under the conditions of information asymmetry between buyer and seller, which successively influences...

This paper aims to access the lived reality of consumption and brands through the subjective meanings and interpretative processes of consumers, exploring how they perceive the journey from the first experience to a strong meaningful emotional bond with a brand. We follow the logic of the...

Country branding activities are driven by the need for differentiation and for this purpose experience marketing could become an efficient tool to sustain competitiveness in tourism, particularly in the case of small countries. This article advances the theoretical understanding in the field by...

The aim of this article is to construct a conceptual framework for a discussion of experience design in the field of digital services. The focus is on service design and service design research with the aim of developing working tools to gain and concretize a holistic customer experience (deep...

This paper analyses the relative position of the Western Balkan countries (ex-Yugoslavia countries and Albania) in comparison to more advanced European economies in the context of possible further EU enlargement. First, the question of convergence between Western Balkan countries and the EU-15...

The article aims to empirically validate three questions. Have productivity differences in European manufacturing been increasing or diminishing and what has been the situation in Central and Eastern Europe countries? Are productivity differences homogenous over time and across manufacturing...

This paper explores the Moldovan exchange rate policy puzzle: why the country has pursued a soft peg to the US dollar, despite the virtual absence of direct trade with the United States, increasing “euroisation” of the economy, and an inflation-targeting monetary policy regime. In an attempt...

This paper presents evidence of the significant impact of structural similarities on business cycle synchronization. Using Sala-i-Martin’s methodology (1997a; 1997b), proven correlation coefficients of structural shares are offered as robust determinants of business cycle synchronization. The...

The article estimates the stock market wealth effects in Russia and Ukraine and attempts to determine whether institutional differences between Russia and Ukraine and both non-EU and EU Eastern European countries can explain differences in the significance and magnitudes of their wealth effects....

Preferences for redistribution have been shown to depend upon individual and institutional characteristics. Previous studies have demonstrated that those who have lived under a socialist regime favor more redistribution even after the regime changes. This paper tests a similar hypothesis based...