Goguet, Marc - In: Retail and Distribution Management 1 (1973) 2, pp. 35-36
The French voluntary group, Catena, dealing in hardware and leisure goods, was founded as long ago as 1953; it has about 1,000 shops throughout France. It was not until 1970, however, that the group moved over to a franchise system, offering Catena merchandise and various services to the member...