BANACU, Cristian Silviu; SASEANU, Andreea - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 12 (2011) 6, pp. 45-49
One category of intangible assets which can have a significant value for Romanian companies and which are quite used in developed countries are the passing off assets known as the traded personage image assets, category of copyright assets. The passing off assets or the traded character image...