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Search: isPartOf:"Review of Marketing Science"
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consumer behavior
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Balachander, Subramanian
8
Silk, Alvin J.
8
Ratchford, Brian
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Berndt, Ernst R.
6
Davis, Brennan
6
Fruchter, Gila E.
6
Prasad, Ashutosh
6
Currim, Imran S.
5
D'Souza, Giles
5
Murthi, B. P. S.
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Narasimhan, Chakravarthi
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Orbach, Yair
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Padmanabhan, Paddy
5
Agarwal, Sanjeev
4
Alexander, Corinne
4
Aravindakshan, Ashwin
4
Batsell, Richard R.
4
Bhasin, Ruchi
4
Corstjens, Marcel
4
Crespi, John M.
4
Feinberg, Fred M.
4
Flath, David
4
Haruvy, Ernan
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Hruschka, Harald
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Kaiser, Ulrich
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Kannan, Karthik
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Karray, Salma
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Kim, Jin Gyo
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Mahajan, Vijay
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Manganaris, Stefanos
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Menzefricke, Ulrich
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Naik, Prasad A.
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Nariu, Tatsuhiko
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Natter, Martin
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Nikolaeva, Ralitza
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Perrone, Giovanni
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Raman, Kalyan
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Reid, Michael
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Roma, Paolo
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Berkeley Electronic Press
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Review of marketing science
146
Review of Marketing Science
121
Review of Marketing Science Working Papers
22
Review of Marketing Science, 16(1), 2018, 85-107
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ECONIS (ZBW)
109
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OLC EcoSci
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Consumer behaviour on AI applications for services : measuring the impact of value-based adoption model on luxurious AI resorts' applications
Skandali, Dimitra
;
Magoutas, Anastasios
;
Tsourvakas, …
- In:
Review of marketing science
22
(
2024
)
1
,
pp. 57-85
Persistent link: https://www.econbiz.de/10015114586
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"Gusto" or "taste"? : anglicisms change perceived product risk and product appeal in italian print advertising
Hu, Zhimin
;
James, Mark X.
;
Testa, Giorgio
;
Navarrete, …
- In:
Review of marketing science
22
(
2024
)
1
,
pp. 219-252
Persistent link: https://www.econbiz.de/10015114732
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3
Profile photos' impact in online reviews : the effect of cultural differences
Broeder, Peter
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10013447838
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4
Exploring the sources of consumer-based brand equity in the cryptocurrency market
Boukis, Achilleas
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013447859
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5
Frontmatter
In:
Review of Marketing Science
20
(
2022
)
1
,
pp. i-ii
Persistent link: https://www.econbiz.de/10014619475
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6
The prospection and retrospection of experiential purchases as more meaningful memories : social and affective implications
Puente-Díaz, Rogelio
;
Cavazos-Arroyo, Judith
- In:
Review of marketing science
22
(
2024
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10015114566
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"How brands can influence consumers' attitudes towards visiting brand-related destinations"
Ruz-Mendoza, Miguel A.
;
Chabán, Omar
- In:
Review of marketing science
22
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10015114572
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8
AI-powered augmented reality app satisfies my beauty needs and want
Butt, Asad Hassan
;
Ahmad, Hassan
;
Khan, Naeem
;
Mumtaz, Usman
- In:
Review of marketing science
22
(
2024
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10015114626
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The 4Ps marketing strategy as a driver of dynamic capabilities : path to consumer/voter satisfaction
Antoniades, Nicos
;
Buoye, Alexander
- In:
Review of marketing science
22
(
2024
)
1
,
pp. 117-132
Persistent link: https://www.econbiz.de/10015114638
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10
Authenticity as a strategic weapon : navigating the social media battlefield to enhance brand loyalty
Ahmad, Sohail
;
Liang, Li
;
Iqbal, Ahmad
;
Sarki, Irshad …
- In:
Review of marketing science
22
(
2024
)
1
,
pp. 133-167
Persistent link: https://www.econbiz.de/10015114684
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