The capstone of a company’s global marketing activities will be its strategic marketing plan. To implement the global plans effectively, a company needs to reflect on the best organizational setup that enables it to successfully meet the threats and opportunities posed by the global...

The paper presents an analysis of the detailed mechanisms and models implied in the actual development of communication and information technologies (CIT), as the main factors which determine the pace of (CIT) and its major consequences on Information Society (IS.) The main issues of analysis...

Within the framework of the well-known European Commission's strategic vision (aiming to maximize consumer participation and trust in the market by reinforcing consumer safety, enhancing knowledge, stepping up enforcement and securing redress, aligning consumer rights and policies to changes in...

According to some experts, the risk analysis is a complex and compulsory step in the project management that assures its success. Indeed, its aim is to allow the company to identify, analyze and respond the different risks it may has to face thanks to various tools like the Delphi Method, the...

Editorial

Editorial

The information and communications technologies (ICT) are characterized by an exponential development which is unique in industry and has unprecedented consequencies in the entire society. The papers analysis is focused on the features of this exponential development, which is for decades ruled...

Service interactions are next to customer relationships one of the primary value processes of a service provider. Due to the fact that in service situations value is created via the throughput of the customer through the service production process, and this throughput is realized in service...

The Romanian literature has a really rich and original folklore, and the fantastic is part of our literature. The cultured tale is a species that has spectacularly blossomed on the land of the Romanian folklore and mythology. The Romanian fantastic prose can contribute to our Country branding,...

Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture