1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del...

1. Biography and the history of marketing thought -- 2. Edward David Jones (1870-1944) : the first professor of marketing -- 3. Simon Litman (1873-1965) : pioneer in international marketing -- 4. Henry Charles Taylor (1873-1969) : the father of agricultural marketing -- 5. Percival White...

1. Critical reflections on economy and society -- 2. A liberal economy of knowledge -- 3. Work now : the forces of production -- 4. A new economy for education -- 5. Labour markets, organizations and the utility of education -- 6. Critical dilemmas for work, education and workers -- 7. Citizens...

pt. I. The performance effects of risk management and corporate governance -- pt. II. Theoretical and experimental approaches to risk management -- pt. III. Legal and regulatory dimensions of corporate governance and risk management.

This book comprises current, original, empirical studies of career-making in theatre, music, film, TV, visual arts, fashion design, and architecture from Asia, Europe, and North America. This format facilitates comparative analysis of central features of career-making within as well as across...

Management research has expanded considerably over recent decades. The impetus for such growth comes from a wide range of forces both inside and outside of the academic community stimulate and regulate its development, while the audience for which management research might be considered to be...

1. Audiences articulating advertising -- 2. Beyond attitudes : to the audience itself! : understanding consumers : interpretive inductivism -- 3. Interpreting place branding : absorbing or alienating? -- 4. From productive consumer to reflective citizen : a reception study of advertising...

A merger or acquisition is usually a challenging endeavor with a single ultimate aim: to create value for the owner. However, stakeholder theory shows how such a narrow and one-sided focus is detrimental to value-creation in general - not only for other stakeholders within and outside the...