"Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappear as soon as its offering is wearied. This is a very similar experience...

"This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates...

Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of contents -- Figures -- Acknowledgements -- Introduction -- 1 Once upon a word… -- Rumors or word of mouth? -- Towards a comprehensive definition of WOM -- WOM in marketing: the birth of WOMM --...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- 1 Public relations crisis communication: developing a conceptual framework -- 2 Contextualising theories of communication -- 3 Crisis management theory -- 4 The Malaysia Airlines MH370...

"This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse. These practices have tired the consumer with meaningless offers and destroyed...