"Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buying decision making is directed in a way that they must act as customers in the society. Media and family are key socializing agents for adolescents. Moreover, changes in the...

"When it comes to digital innovation, much research has been done with regards to the optimization of teams, but little attention has been given to leadership structures. This book presents a comprehensive research background on innovation leadership and its evolution over the years, examining...

"Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one's actions and other non-verbal attributes that carry meaning for audiences....

The changeable business environment requires a new business framework and an understanding of the global market trends and the culture that will impact on business. Globalization and Entrepreneurship in Small Countries considers important business principles and makes them accessible for...