Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of contents -- Figures -- Acknowledgements -- Introduction -- 1 Once upon a word… -- Rumors or word of mouth? -- Towards a comprehensive definition of WOM -- WOM in marketing: the birth of WOMM --...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- 1 Public relations crisis communication: developing a conceptual framework -- 2 Contextualising theories of communication -- 3 Crisis management theory -- 4 The Malaysia Airlines MH370...

Cover; Half Title; Series Page; Title; Copyright; Contents; Acknowledgements; Preface; 1 Setting the Background; 2 Methodology; 3 Influences From the Product Market; 4 Influences From the Labour Market; 5 Multi-Cultural Workforces; 6 Interaction Between Informality and Ethnicity; 7 Discussion;...