"Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often our focus on high profile leaders is centered on success stories, but so much can be learned from the trials,...

Complex and challenging crises : a call for solutions / Bryan H. Reber, C. Richard Yarbrough, Glen Nowak, & Yan Jin -- The evolving complexity of crisis issues : the role of crisis history / LaShonda L. Eaddy & Shelley Spector -- Corporate crises : sticky crises and corporations / W. Timothy...

Complex and challenging crises : a call for solutions / Bryan H. Reber, C. Richard Yarbrough, Glen Nowak, & Yan Jin -- The evolving complexity of crisis issues : the role of crisis history / LaShonda L. Eaddy & Shelley Spector -- Corporate crises : sticky crises and corporations / W. Timothy...

Setting the scene -- Relationships and relationship building -- Mediated relationships -- The PRP/PRP relationship -- The PRP/client relationship -- The PRP/journalist relationship -- The organization-public relationship (OPR) -- Conclusions, observations and key principles in building relationships