Setting the scene -- Relationships and relationship building -- Mediated relationships -- The PRP/PRP relationship -- The PRP/client relationship -- The PRP/journalist relationship -- The organization-public relationship (OPR) -- Conclusions, observations and key principles in building...

1. The public interest, public relations and society -- 2. Theoretical scaffolding and critical perspectives -- 3. Locating the public interest in public relations : agency, alliances and pro bono publico -- 4. Communication and media in the public interest -- 5. Culture and public interest :...