Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in...

How has the recession affected the conduct of human resource management? How have HR departments and managers fared? Have leading firms taken measures to sustain and revive their businesses through innovative HR measures? How have union representation and influence been affected? Is the...

Innovative Business School Teaching showcases the latest pedagogic innovations that actively engage the millennial generation in learning within the business domain. In the context of the contemporary macro issues facing higher education, this book presents the latest teaching practices and...

1. Management research in Africa : past, present and future / David B. Zoogah and Stella Nkomo -- 2. Internationalization and economic growth / John Kuada -- 3. Corporate governance practices / Lemayon L. Melyoki -- 4. Green management / David B. Zoogah -- 5. Corporate social responsibility in...

1. Introduction -- 2. Recession, the labour market and the conduct of human resource management -- 3. Human resource management in the recession : results of survey of employers -- 4. Human resource managers : the effects of the recession and HR responses -- 5. Human resource managers : good...