Cultural tourism can play an important role in social and territorial cohesion. Focusing on European peripheral regions, this book illuminates the importance of local communities in heritage management for sustainable development. This book provides insights into the use of innovative business...

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...

How do creative workers work? This book brings together insights from a range of relevant disciplines to help answer this significant research question. Featuring case studies from the European context, contributors tap into the experiences and practices from creative workers, demonstrating...

What happens when cultural policy turns digital? Digital Transformation and Cultural Policies in Europe analyzes and compares different digital cultural policies of Europe. Through case studies of seven European countries (UK, Germany, Croatia, Sweden, Spain, Norway, and Switzerland) as well as...

This book provides the first compact knowledge base on diversity & inclusion (D&I) targets in the UK screen industries. Drawing on new, in-depth industry research and progressive theoretical voices, the book will help readers understand what D&I targets are and what they could be in the future....

The creative industries – the place where art, business, and technology meet in economic activity – have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure. Such trends were accelerated by the global COVID-19...

Visiting the margins: Innovative cultural tourism in European peripheries / Karol Jan Borowiecki, Antonella Fresa and José María Martín Civantos -- Tourism as a tool for social and territorial cohesion: Exploring the innovative solutions developed by INCULTUM Pilots / Vincent Guichard and...

Introduction: Creative Industries and Cultural Decline -- Creative Industries, Culture, and Education -- Creative Labour as Talent -- Creative Industries, Audience Labour and Digital Media -- Creativity, Culture, and Artificial Intelligence -- Creative Rhetoric and Marketing Culture -- Creative,...

"The cultural and creative industries (CCIs) are often seen as critical drivers of Economic Growth. This textbook aims to analyse the social and economic impact of the creative and cultural industries as well as to illuminate cultural policies which support their development. Divided into key...