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Subject
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Einzelhandel 3 Wahrnehmung 3 Automotive 2 Consumer behaviour 2 Konsumentenverhalten 2 Ladengestaltung 2 Multisensory Design 2 Neuromarketing 2 Perception 2 Product design 2 Produktgestaltung 2 Retail Environment 2 Retail trade 2 Stationärer Handel 2 Store design 2 Telecommunication 2 Verbraucherverhalten 2 Vision 2 Beziehungsmarketing 1 CMO Profil 1 CMO Rolle 1 Chief Marketing Officer Rolle 1 Customer relationships 1 Digitales Marketing 1 Duftmarketing 1 Einfluss der Musik am PoS 1 FLE Inspiration 1 Handel Mitarbeiter Inspiration 1 Image 1 Industry-specific factors 1 KI Marketing 1 Kundenorientierung 1 Künstliche Intelligenz Marketing 1 Lieferantenmanagement 1 Lieferkette 1 Marketing KI-basiert 1 Marketing management 1 Marketingmanagement 1 Multisensual marketing 1 POS Mitarbeiter Inspiration 1
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Undetermined 6
Type of publication
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Book / Working Paper 6
Language
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German 3 English 3
Author
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Sarstedt, Marko 4 Adler, Susanne 3 Imschloß, Monika 3 Heidari, Setareh 1 Neumüller, Kathrin 1 Raithel, Sascha 1 Rudolph, Thomas 1 Schlieben-Troschke, Jan von 1 Wecke, Bernhard 1
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Science meets Practice 6
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ECONIS (ZBW) 6
Showing 1 - 6 of 6
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Multisensory Design of Retail Environments : Vision, Sound, and Scent
Sarstedt, Marko; Imschloß, Monika; Adler, Susanne - 2024 - Second edition 2024
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable...
Persistent link: https://www.econbiz.de/10015135619
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Product Recall Management : Preparation, Execution and Recovery
Raithel, Sascha; Heidari, Setareh; Schlieben-Troschke, … - 2024
1. The imperative of product recall management -- 2. Characteristics of product recalls -- 3. Performance implications of product recalls -- 4. The roles of different stakeholder groups -- 5. The product recall management cycle -- 6. Industry differences -- 7. Spillover effect.-8. Conclusion:...
Persistent link: https://www.econbiz.de/10015100715
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Mitarbeitende inspirieren : Inspiration fördern und im Unternehmen wirkungsvoll vorantreiben
Neumüller, Kathrin; Rudolph, Thomas - 2024
Veränderungsbereitschaft. Der vorliegende „Science meets Practice“-Band verdeutlicht die Relevanz und das Potenzial von inspirierten … Mitarbeiterinspiration -- Konkrete Handlungshinweise zur Schaffung eines inspirativen Arbeitsumfelds -- Was Sie aus diesem Science meets … Practice mitnehmen können. …
Persistent link: https://www.econbiz.de/10014475011
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Multisensory Design of Retail Environments : Vision, Sound, and Scent
Sarstedt, Marko; Imschloß, Monika; Adler, Susanne - 2023
Chapter 1 Experience retail environments with (almost) all senses -- Chapter 2 Vision -- 2.1 Why visual stimuli? -- 2.2 The devil is in the details: How visual stimuli affect consumers -- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior --...
Persistent link: https://www.econbiz.de/10014337017
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Multisensorisches Design von Verkaufsumgebungen : Sehen, Hören, Riechen
Sarstedt, Marko; Imschloß, Monika; Adler, Susanne - 2022
beantworten, verschafft dieser Band der Reihe „Science meets Practice“ Einblicke in die neuesten Forschungsergebnisse aus dem …
Persistent link: https://www.econbiz.de/10013386100
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Skalierung von KI im Marketing und die neue Rolle des CMO
Sarstedt, Marko; Wecke, Bernhard - 2022
diesem Band der Reihe "Science meets Practice" werden die wesentlichen Handlungsfelder für einen CMO wie die Gestaltung der …
Persistent link: https://www.econbiz.de/10013386101
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