The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm change. Starting from previous definitions of paradigm, we adopt the viable systems approach (<i><sc>v</sc>S<sc>a</sc></i>) as a general interpretation key useful for interpreting the evolution of...

What happens within the university-based research enterprise when a federal funding agency abruptly changes research grant funding levels, up or down? We use simple difference equation models to show that an apparently modest increase or decrease in funding levels can have dramatic effects on...

This paper presents a conceptual model of client epistemology and decision making in service engagements through the use of fuzzy variables and fuzzy relations, and it proposes a fuzzy system as a general mechanism for service innovation. A fuzzy systems approach to modeling service processes is...

San Francisco State University operates a small but aging fleet of shuttle vehicles that facilitate travel by its affiliates to, from, and around campus. Its shuttle system is primarily intended to supplement municipal bus service in connecting the university to the nearest Bay Area Rapid...

We propose a new integrated model for pricing airline tickets that takes into account the perceived value of multiple services associated with a given flight. For instance, clients perceive benefits on different attributes such as refund options, baggage allowances, time slots, days of...

We model the set of tenure-track faculty members at a university as a queue, where "customers" in queue are faculty members in active careers. Arrivals to the queue are usually young, untenured assistant professors, and departures from the queue are primarily those who do not pass a promotion or...