Rossiter, John R. - In: Service Science 1 (2009) 4, pp. 212-224
"What is needed is a <i>true science of service</i> (Vargo and Akaka, <i>Service Science</i>, 2009, p. 39, emphasis in … improvements in their service quality. [<i>Service Science</i>, ISSN 2164-3962 (print), ISSN 2164-3970 (online), was published by …