With world population today edging over seven billion, and with projections for it to reach nine billion by mid-century, the ideas of eighteenth-century English cleric Thomas Malthus-and his grim prediction that war, plague, and famine are the inevitable response to overpopulation--loom ever...

The European Union is the largest economic entity in the world and one of the largest political entities, with 493 million people in 2006. Fully updated for 2007 to include controversial and current topics such as the Union's enlargement and its role in ongoing world affairs, this accessible...

Leading management scholar, John Hendry provides a lively introduction to the nature and practice of management. Tracing its development over the last century, he looks not only at what managers do, but also provides an insight into modern management theory, considering the influences of...

Intro -- Contents -- Figures -- Preface -- Getting started -- Notes -- 1 The strategy concept -- Business policy -- Strategic management -- Market position and resources -- Alternative views -- Conclusion -- Notes -- 2 Strategy formulation -- Mission statement -- External analysis -- Internal...

In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from...