This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using...

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

This book gathers a selection of refereed papers presented at the 4th International Symposium and 26th National Conference of the Hellenic Operational Research Society. It highlights recent scientific advances in operational research and management science (OR/MS), with a focus on linking OR/MS...

This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practitioners from different areas such as archival science, law, information science, computing, forensics and visual analytics that work at the frontiers...

Part I Transport Systems -- Chapter 1 International Cooperation in EU Transport Research -- Chapter 2 Methods for Assessing Rail Transport Competitiveness in Poland and United Kingdom -- Chapter 3 The Prospects for Growth of the Intermodal Transport in Poland -- Chapter 4 The Impact of Public...

Part I: Cultural Tourism and Regional Development -- Part II: Emerging Forms of Tourism -- Part III: Methodologies, Tools and Approaches for Managing Tourist Destinations -- Part IV: ICT Developments and Tourism - New Perspectives. .

Part 1. Theoretical Aspects of Experimental Economics -- 1. Preface to the Theory of Experimental Economics -- 2. Origins of Experimental Economics -- 3. Sorts and Types of Experiment -- 4. Concept and Inference Based on Experiments in Economics -- 5. Examples of Experiments in Macroeconomics --...

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and...