Chapter 1: An Overview of Marketing -- Chapter 2: Marketing Planning -- Chapter 3: Understanding the Market Environment and the Competition -- Chapter 4: Understanding the Buyer -- Chapter 5: Marketing Research and Information -- Chapter 6: Estimating the Market Demand -- Chapter 7: Market...

Introduction -- Chapter 1. Societal Metabolism – a Brief Introduction -- Chapter 2. Sustainable Urban Mobility -- Chapter 3. Decision Making in the Context of Sustainability -- Chapter 4. System Dynamics modelling for Urban Sustainability -- Chapter 5. Translating models into a game design --...

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...

Introduction -- The One-Way Error Component Regression Model -- The Two-Way Error Component Regression Model -- Test of Hypotheses with Panel Data -- Heteroskedasticity and Serial Correlation in the Error Component Model -- Seemingly Unrelated Regressions with Error Components -- Simultaneous...

Part I: Income Taxes, Lottery, and Lion Hunting—Elementary Mathematics -- 1. “We Take over Your VAT!” How Big Is the Actual Discount? -- 2. Millions Every Week, but Not for Me. Six Numbers in the Lottery -- 3. Where Did My Money Go? Loss Compensation After a Price Drop -- 4. How Do You...

1. What is Optimal Control Theory? -- 2. The Maximum Principle: Continuous Time -- 3. The Maximum Principle: Mixed Inequality Constraints -- 4. The Maximum Principle: Pure State and Mixed Inequality Constraints -- 5. Applications to Finance -- 6. Applications to Production and Inventory -- 7....

Chapter 1: In the Beginning -- Chapter 2: Financial Statement Analysis: What’s Right, What’s Wrong, and Why -- Chapter 3: Cash Flow: Easy Come, Easy Go -- Chapter 4: The Right Frame of Time -- Chapter 5: Capital Structure: Borrow it -- Chapter 6: Capital Structure: Sell it Off -- Chapter 7:...

This textbook offers a comprehensive introduction to panel data econometrics, an area that has enjoyed considerable growth over the last two decades. Micro and Macro panels are becoming increasingly available, and methods for dealing with these types of data are in high demand among...