Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management...

Some Basic Concepts -- Vectors and Matrices -- Square Matrices and Determinants -- Inverse Matrix -- Systems of Linear Equations -- Linear Spaces -- Euclidean Spaces -- Linear Transformations -- Eigenvectors and Eigenvalues -- Linear Model of Production in a Classical Setting -- Linear...

Part 1: What Is Econometrics? -- Basic Statistical Concepts -- Simple Linear Regression -- Multiple Regression Analysis -- Violations of the Classical Assumptions -- Distributed Lags and Dynamic Models -- Part 2: The General Linear Model: The Basics -- Regression Diagnostics and Specification...

Preface -- 1 Management Summary -- 2 Fundamentals and Structure of Aviation Systems -- 3 The Environment of Aviation -- Part I: The Supply Side of Aviation -- 4 From the Aviation Value Chain to the Aviation System -- 5 Airline Strategy from Network Management to Business Models -- 6 Managing...