Geschichte und Highlights von Social Media -- Definitorische Grundlagen und Mechanismen von Social Media -- Entwicklung eines systematischen Social-Media-Management-Ansatzes – Der Social-Media-Zyklus im Überblick -- Die 10 Schritte des Social-Media-Zyklus im Detail: zuhören, definieren,...

Zur Analyse des wirtschaftlichen Wandels benötigt man wissenschaftlich fundierte Konzepte, Methoden und Instrumente, die der Verlaufs- und Ergebnisoffenheit von Prozessen in realer Zeit Rechnung tragen. In kompakten Einzelbeiträgen fasst der vorliegende Band die grundlegenden Konzepte und...

The proceedings consist of papers accepted by the 5th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of...

Sustainable Energy Access for Sustainable Communities – Introduction by a Social Scientist -- Local Dimensions of Sustainable Energy Governance: Case Study -- Can Municipalities Lead the Energy Transition? On Available Policy, Competences and Requirements for Action -- Local Action for Energy...

Chapter 1. Introducing Economic Capital -- Part 1. Modelling Credit-Risk Economic Capital -- Chapter 2. Constructing a Practical Model -- Chapter 3. Finding Model Parameters -- Chapter 4. Implementing The Model -- Part 2. Loan Pricing -- Chapter 5. Approximating Economic Capital -- Chapter 6....

Chapter 1. The Development of FinTech in China -- Chapter 2. Introduction of Big Data, the Core of Fintech -- Chapter 3. P2P risk -- Chapter 4. Development of FinTech in Academia -- Chapter 5. FinTech Technology: Blockchain -- Chapter 6. FinTech and financial risk -- Chapter 7. Summary and...

Chapter 1. Introduction -- Chapter 2. Theoretical Approaches of Value and Valuation -- Chapter 3. Normalization, Harmonization, and Convergence of Accounting Evaluation -- Chapter 4. Accounting Evaluation between Certainty of Past Costs and Uncertainty of Future Values and Measurement in...

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

This book assesses major schools of thought in macroeconomic theory between the Great Depression and the Long Recession, focusing on their analysis of cycles, crises and macro-policy. It explores the road from the dominance of Keynesian ideas to those of New Classical Macroeconomics (NCM) toward...

Chapter 1: Introduction Civilization and Lived Experience -- Part 1: The Quests that Created a New Western Civilization (and Destroyed Others): Crops, Climate, Calories -- Chapter 2: The 3-Cs: Crops, Climate, Calories -- Chapter 3: Crops and the Shaping of Civilizations -- Chapter 4: Climate:...