1. Introduction to Communicating Globally: An Integrated Marketing Approach -- 2. Transitioning in the Marketplaces and -spaces of 2020 and Beyond -- 3. The Global Marketplace -- 4. How Marketing Communication Works -- 5. Integrated Communication or Integrated Marketing Communication -- 6....

Unternehmen im Wandel – interdisziplinäre Wege zu Kreativität und Innovation -- Kreativität und Innovation in Organisationen – relevante Ebenen der Betrachtung und zentrale Ansatzpunkte -- Resilienz und Kreativität – KünstlerInnen und Kreative als Modell für kreativitätsfördernde,...

The Evaluation System of Publishing Industry's Competitiveness in Overseas Market -- Economic research on regional poverty alleviation and prevention of return to poverty -- Sustainable Performance of Rural Banking: A Heterogeneity Study in the Coastal Regions of China -- Research of New Energy...

Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3:...

Performance Management and Governance in Public Universities: Challenges and Opportunities -- Transparency and Accountability in Higher Education as a Response to External Stakeholders and Rules: A Comparison Between Three Country-Case Studies -- An Analysis of Methodologies, Incentives, and...

Chapter 1. Private vs. Pooled Transportation: Customer Preference and Congestion Management -- Chapter 2. Optimal Dispatch in Emergency Service System via Reinforcement Learning -- Chapter 3. Towards Understanding the Dynamics of COVID-19: An Approach based on Polynomial Regression with Adaptive...

Social Marketing stößt Verhaltensänderungen zum Wohle der Menschen und ihrer Umwelt an und treibt diese voran. Dieses Buch richtet sich an Menschen, die sich in kompakter Form über Social Marketing informieren, es anwenden oder dazu forschen wollen. Öffentliche Einrichtungen,...

Multisensory Experiences in Digital Media -- A Good Product Name in the Semantic Network: Implicit Methods for Naming -- Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design -- Neuromarketing Beyond the Posttest: fMRI Can Predict the...

1. An Uncertain and More Complex Environment Requires you Learn From Your Decisions – Question the Known and Seek Answers to the Unknown -- 2. How the Journey to Improved Decision Making Started with my Introduction to the Silo Problem and the Importance of Understanding Both Sides of a Story...

Understanding risk debates through Mary Douglas: environment, inequality and COVID-19 -- Analyzing model risks in risk aggregation of non-financial corporations -- The interruptive power of COVID-19 under a business continuity perspective -- Modelling the risk and reward trade-off for SMEs: a...