Chapter 1: Marketing, Sales and Pricing: Introduction -- Chapter 2: Marketing Management as Part of the Corporate Strategy -- Chapter 3: Marketing Concepts -- Chapter 4: B2B and B2C Marketing -- Chapter 5: Sales Management -- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts...

Chapter 1. A Humanistic and Creative Philosophy of Design -- Part 1. Value Creation in Virtual Innovation Spaces -- Chapter 2. Interpersonal Trust Activity to Increase Team Creativity Outcome: An fNIRS Hyperscanning Approach -- Chapter 3. Dancing With Ambiguity Online: When Our Online Actions...

Linear Econometric Models with Machine Learning -- Nonlinear Econometric Models with Machine Learning -- The Use of Machine Learning in Treatment Effect Estimation.-Forecasting with Machine Learning Methods.-Causal Estimation of Treatment Effects From Observational Health Care Data Using Machine...

Tourism - a short history -- Economic importance of tourism -- Ecological consequences of tourism -- Tourism and infrastructure -- Everybody wants to travel - (almost) nobody wants the tourists -- Right to mobility? -- Approaches and new ideas.

Diese etablierte Formelsammlung enthält und erklärt statistische Formeln, wie sie in den Wirtschaftswissenschaften und in der wirtschaftswissenschaftlichen Praxis fundamental notwendig sind. Das Verständnis der Formeln und deren praktische Anwendung werden durch nützliche Hilfen und...

1. ERP technology adoption – an introduction -- 2. Enterprise resource planning – an innovative technology -- 3. Adoption of innovative technology -- 4. ERP technology adoption – the factors -- 5. Research framework for technology adoption -- 6. Quantitative study on ERP adoption -- 7....

Chapter 1. The Human Capital Management in the Zimbabwe public Sector. An Overview of issues and challenges -- Chapter 2. Role of the Higher and Tertiary Institutions in Human Capital Development in Zimbabwe -- Chapter 3. Enhancing the Quality of Practical Skills Assessment in Zimbabwean Higher...

This book focuses on the alternative techniques and data leveraged for credit risk, describing and analysing the array of methodological approaches for the usage of techniques and/or alternative data for regulatory and managerial rating models. During the last decade the increase in...

Chapter 1. From the Market to the State: New Lessons from Regional Experiences with Power Sector Reform -- Chapter 2. What Have Reforms Delivered So Far? – A Quantitative Analysis on the Impacts of Power Sector Reform in the ASEAN Economies -- Chapter 3. Electricity Market Development in...

Chapter 1: Introducing Enterprise Architecture -- Chapter 2: Strategic Enterprise Architecture -- Chapter 3: Developing an Enterprise Architecture -- Chapter 4: Enterprise Architecture & SAP -- Chapter 5: Developing Business Architecture using SAP Enterprise Architecture Designer -- Chapter 6:...