This article is a theoretical approach on the main mathematical models used in marketing practice. Application of general systems theory in marketing involves setting behavior assumptions as models of various processes.These models have, on the one hand, to describe the interactions between...

Considering the starting point for research the Central Bank key role in economic life, through the implementation of the monetary policy, by exercising prudential control and supervision of commercial banks, the present paper proposes an analysis of the National Bank of Romania monetary policy...

Taking into consideration the fact that financial crises, as a manifestation form of the financial instability, are becoming more and more frequent, complex and severe, it is important to discuss about the macroeconomic prudentiality, in order to protect and save the economy of a country or of a...

Decision analysis incorporates both the awareness of decision makers, which is located between total confidence and total ignorance and action values assigned to outcomes variants, meaning decision makers preferences. Marketing actions are often insecure. Under these conditions, to achieve the...

This paper presents the main aspects regarding taxation of income which the boarding houses’ owners get from tourists’ accommodation services. Whether they unfold the activity as legal person or obtain receipts as natural person, the boarding houses’ owners must pay tax to the budget. The...

Given the high degree of importance of issues related to financial instability in modern economies, (financial, economic and social aspects), it is necessary the analysis of the microeconomic components that determine macroeconomic fluctuations, resulting in the visible financial instability....

The European Union strategy for building knowledge-based economy includes a set of objectives, priority action areas, targets and measures to guide European policy for growth and employment. The European Union strategic objective is to become the most competitive and dynamic knowledge-based...

The increasing complexity of economic activities, the fast-paced, never-ending change in requirements and objectives, as well as the lack of stability in time of the processes determined by the globalization, have led to the necessity to set new ways of approaching the development of small and...

In this paper are presented preliminary aspects on the design of of qualitative research achieved by nongovernmental organizations in the North-East of Romania. The research aims to identify attitudes, opinions and behaviors to nongovernmental organizations to implement public relations programs...

Difficult to capture in precise strokes of a definition of entrepreneur is not only linguistic but also chronological connotations. Entrepreneur or business leader or intraprenor, designer or manager, are all "hats" of entrepreneurship or a mood that is creating new business at risk pressure to...