In recent years, politicians have been using social network sites in garnering votes and supporters. However, marketing on social network sites is distinctively different from traditional marketing as consumers no longer play a passive role on this new marketing platform. This paper examines the...

The European Union admits the fact that energy is essential, for the development of the European economy, but that it also constitutes a challenge, due to the impact on climate change. In Romania, as well as in all the countries of the European Union, which have chosen to promote renewable...

The contemporary industrial configuration centered on intra-firm trade and cross border commodity chains has made comparative advantage look like a rusty concept. Prior to globalization, shifts in comparative advantage would occur mainly across industries, causing clear-cut changes in...

Foreign language learning is the locus of varying degrees of interference from the learner’s first language (L1), the product of this influence being called interlanguage. As such, it is important to identify those areas of the L1 which could lead to negative transfers into the target language...

Both the business world and the artistic one are interesting as far as they give solutions for us. Each in their own way. An artist or a businessman becomes creative if inspired, if living with emotion, if depicting things worth to be taken into consideration. They both start with a dream. The...

The paper seeks to study service quality perceptions and expectations for the Moroccan banking customers by using SERVQUAL model. The study consists of a sample of 240 respondents out of an initial sample of 300 randomly selected out of the total Moroccan banking customers. This data were...

Current paper focuses on identifying indicators on higher education within the European Union that build up the evolution of higher education within the last years. Due to this approach, the performed analysis focuses on tendencies and trends regarding indicators concerning the number of...

Underneath the umbrella of national competitiveness there are microeconomic and macroeconomic factors, but the recovery and the revival of a state competitiveness must be based on a strategy developed and coordinated centrally and implemented in strategic areas of the economy. In this respect,...

Recently, companies have apprehended the fact that customers want more than merely products or services and have proceeded in providing value creation through customer experiences. Experience marketing has emphasized the need to stimulate, entertain and affect consumers at an emotional level in...

The biggest problem in the fast growth Indian economy is country's growing population. With a population of over a billion, India needs an inclusive family planning program and awareness campaign towards the use of contraceptives. The use of appropriate contraceptive product reduces the...