The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of...

In a time when the most of us have to cope with globalization, the key for surpassing the negative effects produced by it, resides in choosing the right strategy. This necessary involves a performance management. Through this paper we propose priority management as an efficient way of thinking...

This article presents the results of an experiment conducted on two distinct groups of students attending our ESP classes in the academic year 2009-2010. The first group was formed of second year students majoring in business and the second group first year students majoring in computer science....

Financial policy differs from one country to another depending on the country's economic potential, the level of economic development, natural resources, national or international conditions, methods of managing the national economy, the interests of political parties and other factors. But, we...

In this paper we give an overview of the most important developments that the accounting profession has experienced ever since Albania switched from a closed economy to an open market one. We put forth a discussion about the factors that recently seem to represent major challenges for the...

Risk is a key factor for businesses, because you cannot get profit from any activity without risk. Since banking risks are a source of unpredicted expenses, their proper management might stabilize revenues, having the role of shock absorber. At the same time, strengthening the value of banking...

Investment is the sum of the purchases on newly produced capital, changes in business inventories referred to as inventory investment, and the purchases of new residential housing. The work covered by this study aims to identify the model that presents, in the best possible way, the method of...

This paper is trying to test the hypothesis of efficient market (EMH Efficient Market Hypothesis), the case of capital market in Romania during the economic financial crisis. According to the purpose in view our research is aiming at testing the hypothesis of random walk of stock exchange...

The objective of this paper is to review the efficiency of public expenditure for education in Romania compared to other EU countries, and to the EU average. Thus we proceeded to a benchmarking analysis. In order to perform an analysis of public spending efficiency for education by benchmarking...

Economic efficiency within enterprises is represented by how maintenance and repair activities are organised and operated, the under repairing equipment’s immobilization time because, by diminishing this factor significant reserve resources can be achieved by increasing production volume. The...