1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an...

The paper investigates the dynamic links between stock prices and exchange rates in Romania, after 1997, considering the changes in the exchange rate regime occurred after 1997. The research employs advanced econometric methods – cointegration and Granger causality tests, in order to capture...

CIn our days we see a persistent concern for competitiveness and performance. In the context of the big changes in the Romanian society, the action of the contemporary market forces generate a certain behavior, behavior which it is dominated by the competition for the resources, clients and...

This article considers how the culture in which we live creates the meaning of everyday products and how these meanings move through a society to consumers. The advertising and fashion industries help to transfer meanings by associating functional products with symbolic qualities such as...

Competitiveness is usually linked to lowest price, higher profit. In postmodern economies, where “experiences” are produced and dealt the price is only on element, not the most important. The case study “European Cultural Capitals” is made on Sibiu 2007 experience: Sibiu, as a community,...

No product, service or company can keep, in our days, competitive advantages on long terms. Technology, globalisation and the access at information make like every product or service can be retorted in a very short time. The only real good that a company owns is that good from the consumer’s...

This paper aims to analyse the status quo of the EU energy markets in terms of regulatory framework and degree of competition and to recommend improvements of the system in order to balance the issues of competition, energy security and environment protection in the EU energy markets.

Mankind is in a continuous movement process, and power moves from a country to another, each of these trying to maintain supremacy. The struggle for power is very tough because to counterbalance the main competitors, knowledge of their strengths and weaknesses is imperative. The remaking of...