Dority, Bree; Borchers, Sarah J.; Hayes, Suzanne K. - In: Studies in Economics and Finance 38 (2021) 4, pp. 807-835
Purpose: This study aims to investigate how the language used in US Title II equity crowdfunding campaign descriptions relates to campaign success. Design/methodology/approach: Data on 3,200 equity offerings from 12 Title II platforms was obtained from 2013 to 2016. The aspects of the campaign...