I/Advertising Media Calculations -- 1. Introduction -- 2. Media Selection based on Reach -- 3. Cost Analysis -- 4. Utilization of the Selected Media -- 5. Selection and Utilization of Media in a Single Step -- 6. Multiple Utilization of a Medium -- 7. Cumulation of Reach using Several Media --...

One Conceptual and Methodological Problems -- I. The determinants of market structure: designs for research -- II. International comparisons in the study of industrial organization -- III. Power and competition -- Two Concentration, Mergers and Performance in the E.E.C. -- I. Concentration, size...

The Economic Tradition: Economics as a Research Programme for Theoretical Social Science -- Milton Friedman in Our Time -- Development Economics: Intellectual Barbarism -- A Hobbesian Interpretation of the Rawlsian Difference Principle -- Galbraithian Economics: The Methodology and Political...

One Theoretical and Statistical Questions in Industrial Organization -- I. Theory comes to industrial organization -- II. The dominant firm in relation to market structure -- III. The ownership and control of industry -- Two Stagflation and Industrial Structure -- IV. Inflation and competition...

I / Welfare Economics and Public Decisionmaking -- II / Constitutional Choice and Majority Voting -- III / Optimization of Public Decisions in the Large: A Pattern Recognition Approach -- IV / Algebraic Foundations of the Theory of Aggregation -- V / Optimization of Public Decisions: New Results...