This systematic literature review explores the shadows of tourism by examining its impact, ethical considerations, and cultural narratives through a critical lens. Tourism, while economically beneficial, often masks negative consequences, including environmental degradation, cultural...

The rapid advancement of Artificial Intelligence (AI) is reshaping the cultural tourism sector, offering unprecedented opportunities to enhance visitor experiences and promote heritage preservation. This chapter explores the transformative role of AI in cultural tourism, focusing on its...

We aimed in current study to realize the hypothesis that virtual influencers moderate the relationship between virtual tourism (Interactivity, Realism, Multimedia Content, Social Interaction, Personalization, User-Friendly Interface) and tourists' engagement and satisfaction. For that reason, we...

The COVID-19 pandemic has had an unprecedented impact on the global tourism industry, including Morocco. This article examines purchase intentions and tourism strategies in the post-COVID-19 era, drawing lessons from the Moroccan tourism experience. The empirical study shows that tourists'...

This study explores the diverse effects of rural cultural tourism on the socio-economic circumstances of local communities within the region. The objective of this research is to investigate the effects of tourism on the local economy, lifestyle, and socio-cultural dynamics within the host...

Sustainable tourism is a type of tourism that comprehensively considers its present and future economic, social, and environmental impacts while addressing the needs of visitors, industry, environment, and communities. Tourism plays a significant role in achieving three Sustainable Development...

The travel industry is going through an incredible era of innovation and change due to confluence of technology and tourism decision-making. This research explores the field of TechTales of Travel, with a particular emphasis on how tourism decision-making processes use Artificial Intelligence...

The chapter illustrates the main charachteristics of cultural tourism, categories and preferences of cultural tourists and how digital technologies have improved internal processes of cultural tourism industry. The chapter also highlights the increasing role of the experience and the growing...

This paper investigates how technology can be utilized to enhance pilgrimage tourism and hospitality services. The article gives an overview of technology use in the pilgrimage tourism business, with a focus on technology's role in improving pilgrim experiences and the quality of hospitality...

Tourism is booming around the world; Culture & heritage plays an important role in attracting millions of tourists to different destinations across the world. Cultural heritage tourism offers an opportunity to tourists to experience and understand different cultures in depth. Cultural Heritage...