At its heart this classic book is about how the process of fundraising is a process of one-to-one relationship building. The book helps nonprofit staff responsible for writing fundraising appeals, write them well and drastically increase the odds that every appeal, regardless of type, intended...

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money; Copyright; Contents; Foreword; Preface; What Is Content Marketing?; It's a Long Trek; Stop, Think, and Discuss; Acknowledgments; About the Author; Part 1: Finding a...

Previous Praise for Winning Grants Step by Step"Warning: this book works. It provokes you to ask the right questions, hand-holds you through practical exercises, and offers a map that includes paths to develop strategic relationships with funders." E. Eduardo Romero, Nonprofit Roundtable"Winning...

Praise for the Second Edition of The Executive Director's Guide to Thriving as a Nonprofit Leader "This book is a gift for nonprofit leaders in all stages of their careers. With clarity and profound simplicity, it dissects the otherwise overwhelming role of the nonprofit executive director into...