GHIRVU, Alina Irina - In: The USV Annals of Economics and Public Administration 13 (2013) 2(18), pp. 230-240
This paper proposes a model of advertising competition based on the Cournot oligopoly model using a dynamic system, the equilibrium points of which can be determined analytically. We consider several cases for explaining the way in which firms will adapt their own advertising volume, depending...