A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide

A Short Course in International Economics explains the key concepts of international economics including free trade, protectionism, foreign investment, barriers to trade, balance of trade, foreign exchange, currency valuation, and world economic systems

A Short Course in International Payments describes how to use letters of credit and documentary collections, how to grant and obtain credit, and how to use cyberpayments in international trade. The book also has an excellent section on trade documentation

A Short Course in International Trade Documentation describes the documentation requirements and procedures for exporting, importing, shipping, and banking. It includes a glossary, sample documents, document checklists and an index of document requirement

A Short Course in International Contracts covers the need for contracts in international transactions, trade terms featuring Incoterms 2000, sample contract provisions, and recommendations for clearer language. Designed for both the non-attorney businessp

A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the

Intro -- Introduction -- Table of Contents -- Why Write an International business Plan? -- Basic Plan Elements and Variations -- Building a Plan: Fundamental Issues -- Building a Plan: Global Expansion Issues -- Assembling the Working Group -- Plan Section 1: Introduction -- Plan Section 2:...

Intro -- Introduction -- Acknowledgments -- Table of Contents -- 1 Key Issues in International Payments -- 2 Introducing the Buyer and the Seller -- 3 Introducing the Basic Terms of Payment -- 4 Foreign Exchange Basics -- 5 Contract Basics -- 6 Incoterms 2000 -- 7 Notes on Granting and Obtaining...