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~subject:"Innovation"
~person:"Bartl, Michael"
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker
;
Bartl, Michael
;
Biel, Stefan
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
1
,
pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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