The assessment invites students to study and critically apply some of the tools, concepts and models discussed in managing international business. More specifically, students are asked to critically identify and apply the cultural dimension models and discuss some of the cultural characteristics...

This assessment gives a brief overview of the process of economic growth by adopting predominantly a historical perspective. Starting with the meaning of economic growth and development, it illustrates how growth proceeded in an uneven fashion over the past two centuries and drastically changed...

Due to the recent global financial crisis, Adam Opel AG, a GM subsidiary, has threatened to conduct massive layoffs. Human Resource Management will play a key role in determining the company's future. Focus is on specifically developing a full range of recommendations on how to improve employee...

Two of the most recognised global brand names - Porsche and Volkswagen - are in dispute over who will take the lead after the merger. Although both are German automobile manufacturers, their organisational cultural roots as well as leadership styles vary. This case analyses the issues involved...

This assessment is focused on the possible use of information technology (IT) for restructuring the film making process. Students are expected to apply the information systems (IS) planning models to analyze the competitive landscape of the Indian film industry as well as its processes and...

The assessment aims at making the students consider analytically the business process of Microsoft IT, the giant in IT systems. The task is to create an image of Microsoft IT so that it is considered to be a company which is sensitive to customer's valuable information and is the critical part...

This assessment examines the marketing challenges faced by i-mate, a Dubai-based smartphone manufacturer. Students are asked to utilize their knowledge of the basic marketing mix to develop a new marketing strategy for i-mate in order to move the company forward. This assessment is suitable for...

This assessment examines the global marketing strategy of Tata Motors, India's largest automobile company established in 1945. With over 4 million Tata vehicles in use in India, Tata Motors is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's...

This assessment examines the services strategies of Marriott International, a leading lodging company with over 3,100 lodging properties in the United States and 66 other countries. Students are asked to conduct an analysis of the relationship between services management strategies and the...

This assessment examines the services strategy of Club Med China. Club Med wants to become the leading operator of upscale all-inclusive resorts, with the objective of making China its second largest market within the next five years. Students are asked to develop a services strategy for Club...