This assessment examines the feasibility of launching an innovative transportation tool called Jetpack in your country. Students are asked to utilize their knowledge of the new product development process to assess the business opportunity and develop a market entry plan. This assessment is...

This assessment invites students to study and critically apply some of the tools, concepts and models discussed in managing international business. More specifically, students are asked to critically apply the external environment analysis frameworks (i.e. PEST and SPEND) and discuss the macro...

This assessment examines the marketing challenges faced by Gem Diamonds, a London-based global diamond manufacturer during the weak economy of the late 2000s. Students are asked to utilize their knowledge of the basic marketing mix to help Gem Diamonds develop new marketing strategies for its...