This assessment examines the reasons for the recent surge in agricultural commodity prices and their implications for both developed and underdeveloped countries. Students are asked to make their own evaluations by using appropriate microeconomics concepts and suggest policies for stabilising...

This assessment prompts the students to analyze the business, technical and social dimensions of adopting e-business in Bollywood – the Indian film industry. The students are expected to suggest a suitable e-business model to make film making and distribution more effective and to justify if...

In recent years, Master of Business Administration (MBA) programmes have come under assault, not politically but for its principles and values of the education process. The assault has focused on the value of corporate social responsibility and ethics as sustainable strategies in the creation...

This assessment examines the marketing strategy of Krating Daeng, an energy drink developed in Thailand in 1962 by Bangkok-based TC Pharmaceutical Industry Company Ltd. Students are asked to propose a marketing strategy that examines the various branding, positioning, and distribution channel...

In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself...

This assessment examines the marketing strategy of PocketSherpa, an application developed by Localyte Inc., an open platform web site which connects travellers with locals. Issues related to online transactions are discussed from both a buyer’s perspective (credit-card frauds, privacy and...

The assessment invites students to study and critically apply some of the tools, concepts and models discussed in managing international business. More specifically, students are asked to critically identify and apply the cultural dimension models and discuss some of the cultural characteristics...

This assessment gives a brief overview of the process of economic growth by adopting predominantly a historical perspective. Starting with the meaning of economic growth and development, it illustrates how growth proceeded in an uneven fashion over the past two centuries and drastically changed...

Due to the recent global financial crisis, Adam Opel AG, a GM subsidiary, has threatened to conduct massive layoffs. Human Resource Management will play a key role in determining the company's future. Focus is on specifically developing a full range of recommendations on how to improve employee...

Two of the most recognised global brand names - Porsche and Volkswagen - are in dispute over who will take the lead after the merger. Although both are German automobile manufacturers, their organisational cultural roots as well as leadership styles vary. This case analyses the issues involved...