This assessment examines the reasons for the recent surge in agricultural commodity prices and their implications for both developed and underdeveloped countries. Students are asked to make their own evaluations by using appropriate microeconomics concepts and suggest policies for stabilising...

This assessment prompts the students to analyze the business, technical and social dimensions of adopting e-business in Bollywood – the Indian film industry. The students are expected to suggest a suitable e-business model to make film making and distribution more effective and to justify if...

In recent years, Master of Business Administration (MBA) programmes have come under assault, not politically but for its principles and values of the education process. The assault has focused on the value of corporate social responsibility and ethics as sustainable strategies in the creation...

In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself...

This assessment examines the marketing strategy of Krating Daeng, an energy drink developed in Thailand in 1962 by Bangkok-based TC Pharmaceutical Industry Company Ltd. Students are asked to propose a marketing strategy that examines the various branding, positioning, and distribution channel...

This assessment examines the marketing strategy of PocketSherpa, an application developed by Localyte Inc., an open platform web site which connects travellers with locals. Issues related to online transactions are discussed from both a buyer’s perspective (credit-card frauds, privacy and...

ThyssenKrupp AG, headquartered in Germany, has been an influential player in the steel industry on a global level. Recently, a new chief executive officer (CEO) took the helm, which leaves ThyssenKrupp employees in an anxious state on how this will affect the organisation and daily work-life....

With the financial meltdown and severe crisis hitting the industry, Citigroup has made some strategic moves to meet the challenges. This has, in turn, affected the sentiments and morale of its employees in many ways. Students are asked to propose ways to ease the transition and ensure that all...

The financial meltdown has been responsible for many mergers and acquisitions in the recent past. After facing technical and financial set backs that resulted in loss of jobs for many, Travelport was purchased by ambitious private equity (PE) firms eager to achieve continuous financial returns....

This assessment examines Disney's entry into Shanghai, China. In November 2009, Disney won approval from the central government of China to build a Disneyland style park in Shanghai, after 20 long years. This agreement has been considered as a landmark deal as it carries enormous cultural and...